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6 Packaging Trends for 2018

CMO Pam Webber from 99desings has provided what she is seeing as the Big Six design trends in packaging. If you have not heard of 99designs, super cool site where this is an online graphic design marketplace that connects freelance designers with business seeking everything from package design to logos. (We used them to create our current logo that you see on our Cheever website today)
We figured with the amount of requests they do in this space for packaging, hearing what Pam had to say is some good tribal knowledge – so here we go.

  1. Simplicity. Using less language will keep you in sync with our fast-paced society. People race up and down the food isles so keeping things simple is a way to get noticed. Keeping things simple plays an important role in helping us access our intuitive side
  2. Pastels. Pastels feel like a natural reaction to the hyper-stimulation and explosive colors we’ve been experiencing. They speak to our softer side and give products a candid and warm aura, which is translated into a pleasant and welcoming message for the potential customer. This translates in feminine, calming package designs that are starting to see a resurgence.
  3. Doodles. Go figure that when Doodles are see on a package, doodles can turn a product into a fun universe that was born from someone’s imagination and shared with the world. Everyone loves Doodles from 3 to 90 year olds.  It is this “raw” un-edit, let-your-guard” down approach that shows the consumer – “hey I’m just like you”
  4. Standout Shapes and Material’s. When needing to build a brand or re-brand, having this “extreme packaging” showcases the thoughtfulness and ingenuity your product brings to the market.
  5. Vintage. Going with an old school design demonstrates and give the feel that you have a dedication to a certain level of quality, and it tells a story of tradition, respect and passion. These are elements that remain alive-from a design standpoint-through organized structure, dense details and strong, lasting identity. People love to see early turn of century workers “making” things with their hands or showing the hard work it took back then to make something great. It is also shows the passion the workers have for their product and company that really bleeds through to your audience. Think Chevy commercial “Like a Rock” and several others.
  6. Vibrant Gradients. The use of gradients seems to be making a comeback. We are seeing more and more colorful gradients, adding depth, and form to package design.

What Is Disrupting the Specialty Paper Market

In the next 5 years, these four technologies are set to increase capacity and enable new product opportunities for the makers of specialty papers.

According to the new Smither Pira market report – The future of Specialty Papers to 2022, steady growth will continue through the end of the decade at 2.2% per year to push this to 26.98 million tons in 2022.  The technologies that will contribute to this are the following: Foam Forming, Precision Control on Large Format Machines, Industry 4.0 and Stretchability.

Foam Forming

Foam forming is a papermaking process that can produce nonwoven-type materials on paper machines with excellent formation uniformity, porosity and bulk.

Foam forming is a multi-phase fluid system structured by the presence of gas bubbles separated by thin liquid films.  The bubbles impart increased sheet bulk and porosity to the paper.

New systems employing foam forming are now entering commercial production due to a series of recent technical refinements.  A key focus is maintaining sheet strength while not compromising the enhanced paper bulk.  The process of employing cellulose nanofibrils (CNF) is reporting a 16-19% improvement in tensile strength.

Paptic’s extensible paper bag stock which offers a more environmentally friendly substitute for plastic is the first product to come from the foam forming development.

Precision in Papermaking

What we are seeing is state-of-the-art precision technology being developed for the commodity grades what will steadily find a wider use on specialty machines.   Some of the key benefits from this are, reduced product variation, which in turn results in tighter specifications with less waste from changeovers, rejected lots or over-designed products that use excess fiber to cover poor variability and reproducibility.

The biggest impact we will see is the implementation of precision technology on faster and wider papermaking machines allowing them to compete in the specialty spaces that have always relied on slower, labor intensive papermaking.

Industry 4.0

This ability to gain data and information on various pieces of equipment and then sharing this data so it makes sense to other components is what the industry is calling Industry 4.0.  Computers have been used in the paper making process since the 60’s.  What is happening today is, the quality system and the technical process are all talking to the supply chain and letting them know when to order material, or spot a trend with something happening on the paper machine.

New on-line sensors or “eyes” have increase drastically in the last 5 years.  The key benefit is first they are able to be programmed to detect an abnormality, but the real win is this data can be saved and graphed to show trends.

An example of this trend is the evolution of headboxes with the online CD basis-weight profiling.  The headbox slice is kept as straight as possible, but the excess weight is a small area is corrected by injecting water in narrow segments to displace just the excess fibre.

Stretchable Papers

Imagine a paper that can achieve a base sheet with a 20% stretchability in the machine direction and 16% in the cross direction.  Initially developed in Europe by Gruppo di X, and beta tested with Innventia in Sweden, the capacity to develop stretchable papers is now a commercial reality via a licensing deal with BillerudKorsnas in Europe.

End products include tray-format packaging and pharmaceutical blisters for stiffness and advertising, paper cups and other liquid containers as well as decorative foils for furniture.  This stretchable paper is intended to replace plastics with natural paper webs.

As we can see from these four examples, the creating and using of data is starting to play a larger roll in the paper industry.   This will help us to bring products to market faster and save costs.  Where logistics is such a big part of Cheever, we have already seen our warehouse software go through updates forced on them by customers looking to see their data in different ways.  We are now able to provide this data in a daily email showing the customer their inventory on our floor.

If you would like to chat on some of your paper needs or bounce and idea off one of our team members, please contact us here – we would love to here from you..

Consumers Prefer Reading From Paper versus a Screen

New Survey from Two Sides
A study that has just come out in June of 2015 is stating something we all pretty much know and feel everyday – we prefer to read something from a piece of paper versus reading on a screen. Two Sides is a global organization created to promote the responsible production, use and sustainability of print paper. Continue reading Consumers Prefer Reading From Paper versus a Screen

Inventory Management Press Release

Customer Inventory Holding Program Unveiled By Cheever Specialty Paper & Film

Company with over seventy-five years in the specialty paper and film industry announces its new customer inventory program named Customer Holding Inventory Program Service, CHIPS. CHIPS helps customers reduce or even eliminate inventory holding cost, thereby drivinginventory_management_sign
down operational costs, improving customer service
and increasing profitability. 

WAKEFIELD, MASSACHUSETTS (PRWEB) March 15, 2016

Cheever Specialty Paper & Film, Inc. a provider of specialty paper, film, and tape products to the U.S. and international markets is now offering a new customer inventory management program. In an effort to help customers reduce or eliminate their inventory holding cost Cheever launched CHIPS, which stands for Customer Hold Inventory Program Service. Jeff Ell, President, and Owner of Cheever said that in keeping with the company’s guarantee to offering the highest quality products and customer service CHIPS is an essential service benefit to offer their customers. Continue reading Inventory Management Press Release